BEFORE Your Next Trade Show or Event

Things to consider and decide ahead of time:
• Your display. Is your current display attention-getting? Does it reflect your brand? Does it meet all applicable codes and requirements? Is it easy to ship and set up.
• Pre-event promotion. Tell customers and prospects you are attending an event via your website, social media or email, and develop a compelling reason like a demo, contest or giveaway for them to come see you.
• Your goals. Generating a certain number of leads? Connecting with key customers? Consider offering a complimentary service or incentive to prospects or current customers who meet certain criteria.

AT the Event

Things you can do to keep the momentum going:
• Make sure your display is set up to quickly and immediately show what you do.
• Position your booth furnishings to make the area inviting and comfortable.
• Showcase any products or graphics in the best possible light – literally! Dark spaces or blocked graphics diminish the effectiveness of your presentation.
• Reinforce branding in everything from display to giveaways. Don’t forget creative use of space like the floor or tablecloth.
• Step out of the box. Come out from behind the table and engage with passersby.
• Start conversations with open-ended questions that will encourage visitors to stay and talk.

AFTER the Event

Things you can do to ensure your hard work at the show pays off:
• Follow through on every customer interaction in a timely manner. A phone call or email the week after the event is more productive than one a month later.
• Deliver on your promises. Send that sample or brochure, schedule a follow-up meeting or deliver a proposal when you said you would. If there’s a delay, contact the customer or prospect to explain why or risk doing permanent damage to your reputation.
• Track your return on investment. Compare the results to the goals you set to determine whether the event is worth attending again. Not sure how to track results? New technology like QR codes and dedicated landing pages can help gauge how many people you reached at a specific event.

Jon Spetrino
daztech promotions

Most bags that require full color printing or an imprint covering large areas are produced in high volumes. 5000 qty plus is typical minimum. The cost in high volume is fairly low per bag, there are often minimal setup/plate fees and the end results can be extremely creative allowing our imaginations to run wild…

Enjoy!

So, instead of working through all of  these productions today, I thought it would be interesting to finally install our webpage. Not just for you to check in and see what we are up to or what we can do, but for us, to help us start collecting and showcasing work we have done.  Hopefully becoming a cool repository so that one day I can look back and recall all the amazing opportunities and fun projects we have had the pleasure working with you on.

We manage several sites, build smaller sites that fit that particular niche where the client needs a simple presence, wants their own custom email, provides some contact information, and that is that. Nothing crazy, nothing expensive, nothing they have to manage. Sure we can work on optimizing the sites with some SEO techniques… we already install google analytics so our customers can look at their site stats, keyword searches, visitor information, we know how to develop eCommerce applications, tie everything into MySQL databases, capture data, build custom forms and registration pages, build email campaigns through sites like constant contact and mailchimp…  DAZTECH does all this but doesn’t even claim a site. Unbelievable.  Sure, a simple splash page, a couple of links: Promotional Products or Custom Printed Apparel?  Today, I installed WordPress configured everything to manage the content I will be feeding it. Little by little, it will no longer resemble a site “Under Construction”.

I have been asked several times this year, “You build peoples websites but don’t even have one of your own?”. Unfortunately, “YES”.  It is slightly comical. I do tell everyone that ever asks, “Word of mouth is absolutely your best form of advertising”. What we do here merely complements and solidifies.  There is more to it than that. I simply never stop what I am doing and focus on my own brand and the image we should have in place. Shame on me! Yes, I do have business cards although I rarely carry them and use them more often to showcase the difference between Gloss UV Finish and a Matte Finish.  I am a huge believer in low overhead, offering quality products, fast production, and value. We rely on repeat business, we don’t try to sell, we focus on creative solutions, offering advice, and provide options that hopefully very relevant.

Thank you all for the support, confidence in having us produce your print work for you or your clients.

Daztech works locally in downtown Wilmington, North Carolina, however our products have a global reach.
For more information on our products and services, contact Jon Spetrino.